Improving your search ranking with Professional Link Building Services By Jarrod Hunt
By admin on Aug 06, 2009 with Comments 0
Jarrod Hunt asked:
Every company wants to be on the first page of Google. In fact, gaining a top search position is considered one the most important marketing and sales goals for modern companies. But how do you get there?
You’ve probably heard of SEO, or Search Engine Optimization. Mostly, this has to do with items on your site, like titles and Meta tags, keywords within content and targeted hyperlinks. But did you know that over 50% of your SEO strength is derived from link building? The problem is, link building is incredibly time consuming. Automated link requests are a thing of the past. Now you must send personal one-to-one emails, pick up the phone and call webmasters, or set up in person meetings with dozens of companies is your industry… just to request a link from their site to yours.
When you finally do get a webmaster or website owner to agree to place a link to your site, they typically request a link back to their site as well. Why wouldn’t they, right? Everyone with a website is after the same improvement in search results. But this poses yet another problem. Reciprocal links get mostly ignored by the major engines; thus negating all the hard work you put into your link building activities.
This is where a professional link building company comes in. A link building company does all the leg work for you. They have relationships with thousands of sites, blogs, and social networks. Their link building services will boost your ‘popularity’ in the eyes of Google and other search engines; thereby advancing your SEO presence far beyond what just your on-site SEO activities will do.
But be careful! Link building companies are popping up all over, and many of them use shady tactics and link-farm activities to build your links. Be sure to pick a professional link building company that has been around a while, and one that has a track record of success.
Review the link building services they offer. It’s important to understand that it’s not just about getting a link. Links need to be optimized as well. A link should point to an internal page on your site; not just your home page. The link’s anchor text should use a key word or key phrase which is prominent on the target page, but it should not be overused as that may cause over-optimization penalties. The content surrounding the link should be related to the topic of your site as well. And finally, you want links coming from a variety of site types. Not just blogs. Not just industry directories. A breadth of site types will show the search engines that your site is well received by those interested in the product or services you offer. Variety is key to link building and is one of the toughest thing to obtain for a individual.
As you can imagine, trying to do all of this without the use of a link building company would take more than a full-time focus. In fact, the link building services offered by top-tier companies often consume many hours from dozens of team members focused on effective link building that boosts your search rankings and bottom line online success.
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Every company wants to be on the first page of Google. In fact, gaining a top search position is considered one the most important marketing and sales goals for modern companies. But how do you get there?
You’ve probably heard of SEO, or Search Engine Optimization. Mostly, this has to do with items on your site, like titles and Meta tags, keywords within content and targeted hyperlinks. But did you know that over 50% of your SEO strength is derived from link building? The problem is, link building is incredibly time consuming. Automated link requests are a thing of the past. Now you must send personal one-to-one emails, pick up the phone and call webmasters, or set up in person meetings with dozens of companies is your industry… just to request a link from their site to yours.
When you finally do get a webmaster or website owner to agree to place a link to your site, they typically request a link back to their site as well. Why wouldn’t they, right? Everyone with a website is after the same improvement in search results. But this poses yet another problem. Reciprocal links get mostly ignored by the major engines; thus negating all the hard work you put into your link building activities.
This is where a professional link building company comes in. A link building company does all the leg work for you. They have relationships with thousands of sites, blogs, and social networks. Their link building services will boost your ‘popularity’ in the eyes of Google and other search engines; thereby advancing your SEO presence far beyond what just your on-site SEO activities will do.
But be careful! Link building companies are popping up all over, and many of them use shady tactics and link-farm activities to build your links. Be sure to pick a professional link building company that has been around a while, and one that has a track record of success.
Review the link building services they offer. It’s important to understand that it’s not just about getting a link. Links need to be optimized as well. A link should point to an internal page on your site; not just your home page. The link’s anchor text should use a key word or key phrase which is prominent on the target page, but it should not be overused as that may cause over-optimization penalties. The content surrounding the link should be related to the topic of your site as well. And finally, you want links coming from a variety of site types. Not just blogs. Not just industry directories. A breadth of site types will show the search engines that your site is well received by those interested in the product or services you offer. Variety is key to link building and is one of the toughest thing to obtain for a individual.
As you can imagine, trying to do all of this without the use of a link building company would take more than a full-time focus. In fact, the link building services offered by top-tier companies often consume many hours from dozens of team members focused on effective link building that boosts your search rankings and bottom line online success.
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Filed Under: Internet Marketing
